Authentic Product Update (March '25)

Updates to our UX, new agent tool, underwriting workbench, etc.

We’re very proud of the product velocity at Authentic. In this post you’ll get a sense of what exactly we’ve built and how we’re leveraging it.

Overview: We’ve built an end to end “program in a box” offering. Typically our programs serve small business groups (franchises, vSaaS, etc.). Below is our “menu” of offerings—though most clients buy the full package! We are powering the transition to tailored programs in the small business space.

If you prefer a video demo here is a loom link!

Agent Tool: Introducing our new tool!

We built a tool to help our agents save time on servicing and sell to SMB groups more efficiently!

Managing policies, servicing clients, and keeping track of documents can often feel like an endless cycle of emails, phone calls, and waiting for updates. That’s where the Authentic Agent Tool comes in—a game-changer designed to give brokers more control, efficiency, and freedom to focus on growth.

What Does the Agent Tool Do? The Authentic Agent Tool is an all-in-one digital platform that allows brokers to:

• View and edit applications for existing quotes and policies including underwriting questions, coverages, limits

• Generate quotes, complete payments and bind polices on behalf of clients

• Share application links and quote links with customers

• View and download policy and quote documents

• Perform common endorsements and servicing requests such as generating certificates of insurance, adding Additional Insureds, and updating business information

What Major Pain Point Does It Solve?

Through extensive research and feedback, we’ve identified the top challenges brokers face:

• Lack of real-time visibility into applications and policy changes

• Limited control over making policy updates without contacting Authentic’s support team

• Inefficiencies in servicing requests, leading to delays for their clients

• Inability to track user interactions, such as when clients view or modify applications

• No centralized access to policy-related documents and payments

The results speak for themselves. Early adopters have praised the ability to generate COIs instantly, bind policies and take payments for customers, track client engagement in real time, and manage policies with unprecedented ease.

Now is the time to take advantage of this transformative tool and differentiate yourself as an agency.

Front-End Engine

The Authentic platform is highly flexible and configurable, enabling us to white-label both the user experience (UX) and product for each affinity group.

What Our Front-End Engine Does:

• Creates fully white-labeled programs with a modern, intuitive UX.

• Configures tailored commercial policies seamlessly within the “shopping cart”.

• Integrates key business functions, including payments, marketing, and servicing.

• Tracks user interactions in real time, such as when clients view or modify applications.

• Provides dynamic FAQs tailored to each affinity group.

• Offers a centralized policy management hub for all post-purchase needs.

Pain Points We Solve:

• A single destination for P&C insurance—no more jumping between platforms.

• Tailored insurance solutions that align with users’ exact P&C needs—eliminating guesswork.

• A modern, frictionless experience, allowing users to purchase a policy in minutes.

• Centralized claims and servicing touchpoints, eliminating confusion and inefficiency.

Why Authentic Stands Out

Most competitors can only offer a different "skin" on top of existing infrastructure. Because we have built our own end-to-end technology stack, we don’t just change the look—we intelligently match the appropriate commercial policy with a best-in-class white-labeled UX.

Our product configurability is our secret sauce. By empowering affinity groups with a fully integrated, customized insurance experience, we remove complexity, enhance efficiency, and improve the end-user journey—all while driving higher conversion rates and retention.

Underwriting Platform

Authentic's rating and underwriting platform allows us to build targeted programs to fit the unique risk profile of every affinity group - no matter the size or complexity.

What Our Underwriting Platform Does:

• Easily adapt underwriting criteria, policy structures, and coverage needs, making it suitable for both standard and niche markets.

• Support a wide range of insurance products and risk models, enabling Authentic to quickly configure and launch new programs.

• Efficiently rate and underwrite multiple exposures within the same policy, streamlining policy administration and ensuring comprehensive coverage across various risk factors.

• Evaluate complex rating criteria and create bindable quotes in less than one second.

Pain Points We Solve:

• Accelerated Speed to Market
  Traditional insurance platforms require lengthy development cycles to launch new products.

• Seamless Coverage Customization
  Adding or removing coverages often requires significant manual effort and system modifications. Our platform simplifies this process - adjusting policy structures with ease.

• Instant, High-Performance Rating
  Slow rating engines create friction in the buying process, leading to user frustration and drop-offs. Authentic’s API-driven platform delivers sub-second rating per exposure, ensuring users receive pricing instantly—eliminating delays and improving conversion rates.

Authentic continues to change the small business insurance landscape with its fully integrated platform. From streamlining agent workflows to delivering tailored insurance solutions and rapid underwriting, our technology empowers the shift towards “programs” in the small business space.