Case Study: How PushPress Built a High-Impact Insurance Program—With 8% Adoption in 6 Months
From idea to launch in weeks — and a 25% average savings for customers. A tactical look at vertical SaaS + insurance done right
Highlights
📈~8% of PushPress clients signed up for a policy during the first 6 months of launching.
📉~$600 average cost savings annually for PushPress gym owners (~25% savings on average)
😊9 out of 10 satisfaction rating for those who purchased a policy powered by Authentic, compared to 7 out of 10 average customer satisfaction for U.S. small commercial insurance
🤝Building Trust with Smarter Insurance Solutions
PushPress’s ethos is driven by deep roots in the industry and years of close relationships with gym owners nationwide. Its gym management platform is purpose-built to solve real problems their community faces, from nurturing and retaining members in a CRM to streamlining everyday operations.
Through these authentic connections and firsthand insights, the PushPress team consistently heard one frustration emerge: commercial insurance was overpriced and overly complex for fitness businesses.
Rather than just listening, they decided to act. In 2024, PushPress set out to create not just another insurance option, but a fundamentally better solution built around the genuine needs of gym owners.
🤔Understanding Gym Owners' Insurance Challenges
Gym owners consistently reported three major pain points in managing their commercial insurance:
❗Many insurance companies have standard pricing that doesn't fully account for how today's fitness facilities operate, leading to higher premiums for gym owners.
⚠️Market-wide premium increases put additional pressure on gym operations, despite the lower-risk nature of today's well-managed fitness facilities.
📱Gym owners need a more digital-friendly way to purchase and manage their insurance policies, allowing them to focus on what matters most — running their gyms and serving their members.
For PushPress, developing an insurance solution aligned with its core mission of creating a healthier world by helping boutique gyms run stronger businesses. With a long history of putting its community first and solving real problems, PushPress saw an opportunity to help its gyms overcome yet another business challenge.
🧩The Right Partner for Gym Insurance
Known for setting the bar high with outstanding customer service with knowledgeable team members and a self-serve AI assistant, PushPress wouldn't settle for anything less in launching PushPress Insurance.
After evaluating options across the industry, they chose to launch a captive insurance program with Authentic, whose solution stood out for its ability to truly tailor coverage for gym owners while maintaining control over the entire customer experience.
In Authentic, the PushPress team found a partner who not only matches their dedication to service excellence, but also shares their vision for innovating and modernizing their respective industries.
"Finding the right partner is not easy, but when you do, everything aligns. Authentic helped us turn our vision into reality."
-Brian Aung, CFO and Co-Founder of PushPress
From sign-off to soft launch took just weeks, despite PushPress having limited team to dedicate to the project. Authentic streamlined the entire process, providing everything needed to get the program up and running quickly and easily — a testament to both teams' commitment to rapid, high-quality execution.
🎯Results: Making a Real Difference for Gym Owners
The impact of the insurance program went beyond initial expectations. Within six months of launch, the program was so successful that traditional insurance providers began adjusting their prices to compete. Despite this market response:
💻PushPress customers appreciated the convenience of managing their insurance within the same platform they use for the rest of their business.
💰One gym owner saved over $2,500 on their annual premium while maintaining the same level of coverage.
➕Other gym owners gained additional coverages compared to their previous policies, even with an average savings of $600.
More importantly, the program strengthened the trusted relationship between PushPress and its gym owners. As one gym owner shared:
"We run everything through PushPress, so it's nice to have everything together with a trusted company that we have had great customer service with so far."
The seamless digital experience and significant cost savings showed we understood exactly what gym owners needed. By providing coverage specifically tailored to the fitness industry, the program's success has only strengthened Authentic's position as a trusted partner.
"I was shocked to see insurance premiums had doubled from what I paid just 5 years ago at my own gym.
When we dug into this, we found we could save our owners as much as 50% while offering equal or better coverage. PushPress was built to protect gym owners from predatory practices like these—that's why we created PushPress Insurance.”
-Dan Uyemura, CEO and Founder of PushPress
PushPress is thrilled with its decision to partner with Authentic, and the success of the program has led to even bigger opportunities. Through the launch of gyminsurance.com, PushPress and Authentic are now expanding their insurance solution to the wider boutique fitness market. As PushPress puts it - why keep a great thing hidden? This expansion not only helps more gym owners, but also strengthens the partnership between PushPress and Authentic.